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該崗位駐地香港，服務(wù)于高露潔集團(tuán)旗下的寵物營(yíng)養(yǎng)品公司Hill’s Pet Nutrition Asia Limited。我們正在尋找一位優(yōu)秀的市場(chǎng)品牌管理人才，要求粵語(yǔ)和英語(yǔ)均須流利。 Job Summary Hello. Woof. Miow. Are you a pet lover with a passion for branding and marketing? Does the idea of helping millions of pets live a long and healthy life motivate you? Does the idea of working on one of the largest and fast growing pet nutrition brands in the world excite you? If yes, we are looking for you! We are out here to find a dynamic and talented brand manager to join our brand marketing team and help us take Hill’s to the next level in Hong Kong. In this action packed and exciting role, you will be the OWNER of YOUR brand, reporting into the Commercial Manager, working with internal and external teams to create and execute exciting brand strategies to drive business goals. You'll have the opportunity to flex your creative muscles and use data driven insights to roll out brand campaigns (both global and local) that resonate with both, pet parents and veterinary professionals. As a brand owner, you'll also work closely with cross functional teams to build commercial plans and business forecasts. If this sounds like you, we want to hear from you. Principal Duties and Responsibilities % Task 30% Brand Ownership - Be the owner of the brand - Be the expert of the local landscape with in-depth knowledge of the market, channels, brand, and the consumer. - Manage and develop the brand portfolio, and launch new products to make it more robust - Lead and manage annual strategic marketing plans and initiatives - Plan the annual calendar of events and initiatives to create an impactful brand plan to impact both pet parents and veterinary profession partners - Business planning and 3 Year Brand Growth Plan ownership, Planning investments and forecasting business results as a part of the monthly business planning discipline - Work closely with the Professional and Veterinary Affairs team to develop and drive initiatives for Veterinary customers; with customer development teams to drive 7Ps local executions mastery, with Finance Manager to manage annual budgets, with Supply Chain team to help ensure the right stock availability, and with Hill’s Asia Marketing team to ensure that we are creating one consistent brand across the world, efficiently and effectively! 20% SEM and Media Strategy and Planning - Understand local media landscape for best performance KPI achievement. - Partner with agencies to develop, track and monitor SEM and Media Performance. - Help define the right media investment to seize best brand presence and share in market - Identify best media plan for impactful IMC and NPD initiatives execution 20% 6Ps Strategy and Planning - Partner to create impactful in-store and in-clinic (including e-commerce) presence to make Hill’s the preferred pet nutrition brand of - Vets as well as pet parents - Help define the right portfolio we should have in different types of stores and clinics - Developing the right sizing and pricing strategy for our products - Define